Red Bull Fit for purpose with Lucy Charles
Red Bull - Fit for purpose with Lucy Charles
Cycling. Triathlete Lucy Charles' cycling tips: improve your performance | Red Bull Fit 4 Purpose.
Triathlete Lucy Charles' swimming tips: preparation and kit | Red Bull Fit 4 Purpose
Triathlete Lucy Charles' running tips: preparation | Red Bull Fit 4 Purpose
We created a kit of 80 assets made up of short films and cross platform social assets for the campaign, now live on Red Bull’s platforms. The project was fun for us, giving us the opportunity to shoot across multiple camera types in various challenging conditions from underwater to fresh mud, propelled by feet, fins, vehicles and a mountain bike, creating engaging footage that we’re proud of.
Agency : Gramafilm
Client : Red Bull Uk